Company Profile of Rahimafrooz Bangladesh Ltd”

† [pic] Founder Late A. C. Abdur Rahim (1915-1982) Rahimafrooz Bangladesh Limited 01. Foundation Rahimafrooz Bangladesh Limited was built up in 1950A. D. as an exchanging organization. Late A. C. Abdur Rahim was the owner in this time. From 1954 it was built up as a restricted organization. In the new condition he needed to begin once again. He had minimal capital. His fundamental resources were self-assurance and a solid confidence in the Almighty, which helped him through all the troubles with a striking triumph. He at long last settled a little exclusive exchanging organization named Rahimafrooz Co, in Chittagong in 1950 which was later consolidated on fifteenth April 1954, which is currently Rahimafrooz (Bangladesh) Ltd. Rahimafrooz extended quickly into different exchanging things. Inside 5 years, Mr. Rahim had the option to go into a joint endeavor with Lucas (UK) to set up an advanced car battery plant. He gained the chief organization Lucas Service Ltd in 1980 which is currently known as Rahimafrooz Batteries Ltd. Aside from business, he drew in himself in generous exercises. Every single through hello there life he was regarded for his qualities and caring mentality. Following a couple of years he left that activity and wandered into a little association business. During mid 1940s, he got dynamic in business exchanging of rare things and increased important experience. In 1947, he chose to move to Chittagong to live in a situation of strict opportunity. pic] Rahimafrooz Bangladesh Limited was begun in business concurrence with world acclaimed England battery organization Lucas from 1959. Later on, they set up a ultramodern battery creation processing plant in Nakhalpara Tejgaon, Dhaka with the â€Å"Lucas† Brand name. At that point from 1980 it got permit from the Engla nd Lucas Company teaming up mechanical and data support. He died on the fourteenth March 1982 in London deserting his fantasy, Rahimafrooz. At present Rahimafrooz has been delivering and advertising different sorts of batteries like car battery, stockpiling battery and so on. Rahimafrooz Bangladesh Ltd. lso has been promoting world well known tire â€Å"Dunlop†. Presently Rahimafrooz Bangladesh Ltd. is associated with different sorts of creation dissemination and office transport business. 02. Vision â€Å"To be pioneer in each market portion by being the most favored flexibly wellspring of value items and administrations with high level of client enchant. † 03. Statement of purpose 1. †¢ Increase volume esteem share 2. †¢ Reduce per unit dissemination cost 3. †¢ Increase item portfolio 4. †¢ Strength conveyance arrange 5. †¢ Ensure quality individuals with significant level responsibility 6. †¢ Benchmark client administrations. 04. Achiev ements |1954 |Incorporated by Mr. A. C. Abdur Rahimâ | |1959 |Distributorship of Lucas Battery | |1978 |Exclusive distributorship of Dunlop tire | |1980 |Acquisition of Bangladesh tasks of Lucas UK | |1985 |First maker of mechanical battery | |1985 |Pioneering Solar Power in a joint effort with BP | |1992 |First ever battery fares to Singapore | |1993 |Launched Rahimafrooz Instant Power System | |1994 |Acquisition of Yuasa Batteries (Bangladesh) Ltd and propelled Excel Retreads. |1997 |Attained ISO 9002 confirmation for RBL activities | |2000 |First India office opened in Ahmedabad | |2001 |Awarded â€Å"Bangladesh Enterprise of the Year† | |2001 |Attained ISO 14001:1996 for RBL tasks | |2001 |Launched â€Å"Agora† †the first historically speaking retail chain | |2002 |Launched Rahimafrooz Energy Service advancing circulated power | |2003 |Established Rahimafrooz CNG Ltd. |2003 |Awarded â€Å"National Export Trophy† | |2004 |Metro net Bangladesh, a fiber optic based computerized arrangement supp lier for dataâ communication, launchedâ in joint | |venture with Flora Telecom | |2004 |Received McGraw-Hill Platt Global Energy Award for Renewable Energy | |2004 |The Group praised its 50th commemoration on April 15, with a recharged, upgraded promise to being fruitful | |while maintaining its guiding principle | |2006 |Received the â€Å"Ashden Award† for Sustainable Energy | |2009 |Established Rahimafrooz Globatt Limited and Rahimafrooz Accumulators  limited | |2009 |Rahimafrooz launched multi brand consumer electronics outlet UREKA | |2009â |Rahimafrooz propelled widely acclaimed purchaser hardware brand Daewoo | |2010 |Rahimafrooz Inaugurates its greatest and most current distribution center at Hemayatpur, Savar. | 05. Item Service Products: Rahimafrooz essentially manages hardware items like (TV, FRIEDGE, IPS, BATTERY, Tire, LUBRICANTS and so forth). The brands that Rahimafrooz dispatch are given below†¦ [pic] Service: Rahimafrooz Bang ladesh Ltd administration focus is arranged in 13 Mahakhali business zones in Dhaka. Here the result of Rahimafrooz is sold and adjusting too. Here the administration is done in present day electronic framework. The grumblings are additionally illuminated and handle from here. [pic] 06. Association graph [pic] 07. Grants Achievements [pic]â â [pic]â â â [pic] Asia’s Best Brandâ â â â â â â Asia’s Best Employer     C FE, CSR            CMO Award 2010â â â â  CMO Award 2010           Award 2008 [pic]â â â â [pic]â â â â â [pic] Brand Leadership         Ashden Awardâ â â â â â National Export Trophy  â â â Award 2008â â â â â â â â â â â â Award 2006â â â â â â â â â  â Award 2001-2002 08. Conveyance Network The maker and distributer must conclude how to circulate their items. Working through the entire merchants, vendors or specialists for the most part is simplest method of entering in the market. Entire merchants and sellers consider about expense and traffic stream, commission before keeping an item in the store. Area is less a worry for items or administrations that clients are happy to make a special effort to discover. 08. 1: Dealers They are the approved seller who manages the particular brand. (John M. Rathmell, Manager of the Marketing Function. John Wiley Sons, Inc. ) 08. 2: Retailers Traditional: Home to home, general stores, single line stores, forte shops, retail chains, inventory retailers, arranged strip malls The Mass Marketers: Supermarkets and rebate houses (John M. Rathmell, Managing the Marketing Function. John Wiley Sons, Inc. ) 08. 3: Wholesalers Definition: Wholesaling is worried about the exercises of those people or foundations who offer to retailers and different traders, or to modern, institutional, and business clients. Be that as it may, who don't sell in noteworthy adds up to extreme shoppers. Be that as it may, in the tire advertise, the distributer fills the need of the retailer simultaneously. Capacities from the maker point of view: give some portion of selling Four techniques can be delivered through the tows framework. SO system speaks to inner solidarity to exploit with the outside condition. WO technique speaks to the inside shortcoming and to conquer that shortcoming by the outside circumstance. ST procedure speaks to the quality of the organization and to over come that the danger by the quality. WT techniques are guarded strategies aimed at decreasing inside shortcoming and keeping away from outside dangers. 09. Publicizing Promotion [pic] Rahimafrooz Company constrained cautiously incorporates and facilitates its numerous interchanges channels to convey an unmistakable, steady, and persuading message about the association and its items. [pic]Rahimafrooz is utilizing a wide range of limited time manage the cost of including: †¢Print Media †¢Broadcast media †¢Outdoor Media †¢Internet Websites Rahimafrooz is utilizing immense special bear the cost of in print media. This is the greatest limited time manage the cost of ofâ the organization. They are giving notice on the news paper, they are likewise distributing there own pamphlet administration through by them. [pic] Advancement, in its broadest sense, gives additional motivating forces to any gathering that is a significant factor in the advertising of a brand. It is frequently coordinated to the customer or to the exchange or other powerful gathering. It is utilized to energize deals or buy an item. (Head of showcasing eighth version Philip Kotler, Gary Armstrong) 09. 1: TRADE SALES PROMOTION TECHNIQUES Push Policy underscores advancements concentrated on the following mediator. Exchange deals advancement procedures animate wholesalers and retailers to convey items and to advertise them forcefully. Makers use deals advancement methods to urge affiliates to convey their items and to advance them all the more adequately. 09. 2: TYPES OF SALES PROMOTIONS Tests (offer customer for trail), Coupon (endorsement that gives purchaser reserve funds), Cash discount (Refund cash who send a proof of procurement), Price pack (Reduce cost set apart by maker), Patronage reward (compensation for normal use), Discounts (direct decrease of value), Allowance (cash offered to the vender to highlight the fabricates item) (Principal of advertising eighth version Philip Kotler, Gary Armstrong) 09. 3: PREMIUM ITEMS Offer free or at least expense as a little something extra. Use to draw in contenders clients, various sizes of set up items. Study recognized from the net that Burger King with the Lion King film was offered barely any years back in USA. 10. SWOT Analysis The SWOT examination is a significant advance in your situational investigation. Surveying your firm’s qualities, shortcomings, advertise openings, and dangers through a SWOT investigation is an exceptionally basic procedure that can offer ground-breaking knowledge into the potential and basic issues influencing an endeavor. 10. 1: Strength o High organization notoriety. o Enable to give considerably more consumer loyalty than contenders. o Higher item quality. o Provide higher assistance quality. o Distribution adequacy is superior to the others.